Business Performance

Turning challenges into opportunities and activating the right levers for success.

Strengthening market positioning, rallying stakeholders, expanding market reach, or building lasting alliances requires a clear vision and concrete actions.

SYRUS develops strategies based on rigorous analysis of industry dynamics and key players to accelerate business objectives.

Positioning Plan

A focused strategy that captures an organization’s unique essence and ensures precise market positioning. By combining sector analysis, public footprint insights, and competitive landscape research, we identify the best opportunities to maximize visibility.

Social Acceptability Strategy

Building trust, removing barriers, and strengthening ties with key stakeholders. By deeply understanding expectations and concerns, we help organizations bridge gaps, foster meaningful connections, and move forward with confidence.

Public Affairs & Government Relations Strategy

Building successful relationships with political and institutional stakeholders calls for a fine-tuned understanding of influence dynamics. We prepare our clients for high-impact meetings that drive tangible results.

Strategic Retreat Facilitation

Designed to align teams around a shared vision, objectives, and actionable steps. Whether for leadership offsites or strategy sessions, our approach fosters reflection, engagement, and accelerated decision-making.

Seizing new opportunities requires deep market knowledge, strong influence networks, and a sharp understanding of industry dynamics.

By identifying the most influential stakeholders and the right growth levers, we drive sustainable expansion and high-value partnerships.

Opportunity Matrix

A structured tool to identifying and prioritizing high-growth initiatives. By aligning business objectives with market trends and stakeholder interests, we help organizations make informed, forward-thinking decisions that support their long-term vision.

Business Expansion Advisory

With our deep local expertise, we facilitate and accelerate business expansion in Montréal, Québec, and across Canada. Whether it’s establishing a market presence, opening offices, or forging strategic partnerships, we ensure a seamless and efficient integration.

Partnership Development

A targeted approach to identifying and fostering high-impact alliances that support business objectives. By analyzing needs, opportunities, and complementary strengths, this service focuses on building enduring partnerships that create tangible value for organizations.

Clear, business-aligned communication helps organizations make the most of pivotal moments.

Whether announcing a major initiative, managing change, or launching a new project, every message should inform, engage, and strengthen relationships with stakeholders.

Corporate Announcements

Major announcements must capture attention and build buy-in. We craft tailored messaging that enhances impact across internal and external audiences.

Mergers and Acquisitions

Navigating a merger or acquisition requires precise communication and a structured approach to stakeholder management. By aligning teams and fostering engagement, we turn each transition phase into a seamless process that reinforces trust.

Change Management and Transformation

Anticipating challenges, mobilizing stakeholders, and securing alignment around transformation goals requires a customized approach. We integrate impact analysis with an adaptive communication strategy to ensure smooth execution at every level.

Strategic Corporate Communication Advisory

Every message should be intentional and firmly rooted in business realities. We support organizations in developing impactful content, structuring communication plans, and managing sensitive topics—ensuring consistency across messaging and leadership discourse.

Corporate Communication Function Assessment and Development

Navigating between strategic imperatives and operational realities is a constant challenge for corporate communication teams. With dual expertise in both corporate and consulting environments, we help them clarify their role, structure their mandates, and implement operational models tailored to current and future challenges, enhancing their added value.

Media Relations

Cultivating privileged relationships with the media is essential for amplifying key messages, promoting strategic initiatives, and asserting a strong public stance. We help organizations establish their presence in the media landscape and master every public engagement.

A crisis can destabilize an organization as quickly as it can strengthen its credibility.

The key is anticipation and the ability to respond with clarity and confidence. We help organizations identify risks and build an effective response—whether addressing cybersecurity threats, reputation risks, or other high-stakes issues. Our approach strengthens resilience, minimizes impact, and safeguards stakeholder trust.

Risk Mapping and Proactive Management

Preventing a crisis is always better than reacting to one. While zero risk does not exist, our approach goes beyond probability assessments. By pinpointing key variables and early warning signs, we help organizations anticipate vulnerabilities and take preemptive action before risks escalate.

Crisis Response Plans and Simulations

A well-prepared team reacts with precision. We train decision-makers and organizations through structured crisis response plans and simulations, ensuring a fast, coordinated, and effective reaction when it matters most.

Crisis Support

In a crisis, every second counts. We provide real-time guidance to help organizations make the right calls, activate the right teams, and manage communications effectively. Our dedicated response ensures clear coordination and strong leadership under pressure.

Corporate reputation is a vital asset, essential to both growth and organizational credibility.

SYRUS analyzes stakeholder perceptions, emerging signals, and industry trends to identify risks and opportunities, protecting and enhancing this key driver of value creation.

A strong brand is more than just a logo or a catchy slogan. It is built on clear values and behaviours, and a vision that gives meaning to everyday actions.

Through alignment workshops, we help organizations structure brand identity, strengthen coherence between their ambitions and practices, and transform their identity into a driver of sustainable performance.

CEO & C-Suite Advisory

Empowering leaders to anticipate, decide, and embody their vision with impact.

Ecosystems & Intelligence

Creating relevant intelligence through dynamic business environment analysis.

Get in Touch

Conseils C-suite - Nos Expertises - Bureau d'accueil - SYRUS
Conseils C-suite - Nos Expertises - Bureau d'accueil - SYRUS
Conseils C-suite - Nos Expertises - Bureau d'accueil - SYRUS

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300, Léo-Pariseau Street
18th floor
Montréal, QC H2X 4B3

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